5 Things That I Have Learnt About Furniture Retailer DFS That Will Surprise You — MELANIE LISSACK INTERIORS31
If I say ‘DFS’ to you, what do you think of? Boxing Day sale bargains? Crushed velvet corner sofas? A large retail presence? All this is true, DFS do cater to mainstream taste and are one of the largest suppliers of furniture in the UK (it’s estimated that a quarter of the UK have owned a DFS sofa at one point in their lives). Yet, if you scratch under the surface, you’ll be surprised to learn that this British company, now celebrating its 50th year of business, is incredibly trend-led and forward-thinking with many of its designs. It also still retains the old-school charm of manufacturing via craftsmanship, with the majority of its products being made, by hand, in the UK.